How to Add 'Local Business' Schema Markup To a Webflow Website

I'm going to show you how to add "Local Business" Schema markup to your Webflow website.

‍

Local Schema markup can help with your search visibility in Google search results.

‍

The principle is the same for some other types of Schema markup, such as "Organization" Schema.

‍

There are two ways we can go about doing this.

‍

We can either:

• Add the Schema code to the entire website.

OR

• Add the Schema code to a particular page.

‍

Google has come out and said not to put "Organization" Schema markup on every page of your website.

‍

The reason is because Google is smart enough to understand the information even if it is only on one page of your website.

‍

It's safe to assume that the same rule applies for "Local Business" Schema since they are used in similar manners.

‍

I will note, however, that most WordPress plugins inject the "Local Business" Schema throughout the entire website, and it doesn't seem to leave a negative impact on search results.

‍

So whether you decide to put it on one page or all pages isn't going to make a huge difference. Whatever you decide to do, just make sure that any information placed inside your Schema markup is also listed on the page.

‍

For example, don't add a zip code in your Schema markup if there is no zip code listed on the viewable page.

‍

Step 1: Generate the Schema Markup

‍

• Go to Hall Analysis JSON-LD Generator.
• Select "Local Business" from the dropdown, and enter in your company's information.

‍

Again, make sure that the information you are entering can be seen by a user on the webpage once published.

‍

• To add more information about your business, you can check out lots of different types and properties on the Schema.org website.
• Copy the Schema code that is generated.

‍

‍

Step 2: Add the Schema Code to the Page You Want It On

‍

• Head to the Webflow Designer, and go to the page settings by clicking the gear icon next to the page. In my case, I'm adding the Schema markup to the homepage.
• Scroll down until you see "Before </body> tag".
• Paste the Schema code you generated in the last step.
• Publish the website.

‍

‍

Or, if you want to add the code to the entire website:

‍

• Go to your Webflow Project Settings.
• Click on the "Custom Code" tab.
• Paste the Schema code you generated in the last step.
• Publish the website.

‍

‍

Step 3: Test Out the Schema Markup

‍

Google has given us an easy to use tool that will help us debug any issues with our code.

‍

• Go to Google's Structured Data Testing Tool.
• Enter your website URL into the field and hit Run Test.

‍

The test will tell you if your code has any errors.

‍

One thing to note is that you may see warnings even if your code doesn't have any actual errors.

‍

For example, my website has warnings for missing "telephone" and "priceRange" fields. That is okay because my telephone number is listed elsewhere in the Schema code, and I've left the priceRange value blank on purpose.

‍

‍